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I've come upon this PDF file that explains what an euphemism is. I moved then to doublespeak, which is already a highly talked and blogged about term (679000 googles) because it is a form of euphemism used by politicians and press to change the emotional impact of information or even distort its sense. Stuff like "Collateral damage" to replace civilian death or "physical persuasion" used instead of torture.

Here are some useful links:
PDF file on euphemism
Doublespeak at Wikipedia
Also very interesting is the discussion on the article on doublespeak, which some call biased.
A funny rant about doublespeak and the US foreign policy when it comes to wars that are not wars

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